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Undergraduate // Majors // Business Concentrations

Brand Management

Master the processes, tactics, and tools that businesses utilize during various stages of growth, from the general manager’s perspective. From ideation to start-up, from domestic to international, from market follower to market leader, students learn effective brand management through a rigorous academic and practical approach.

Core courses

In their second year, Business majors enroll in core courses that provide the foundation for the Business concentrations. They also take electives from core courses offered in other majors.


Corequisite: B111 / Financial Planning, Budgeting and Modeling

Corequisite: B110 / Market Dynamics and Product Analytics

Corequisite: B113 / Enterprise, Design and Optimization

Corequisite: B112 / Doing Business

Concentration Courses

In their third year, Business majors select a concentration, begin taking courses within it and begin work on their capstone courses. They also take electives chosen from other Minerva courses (other concentration courses in Business, core and concentration courses in other colleges).

All Business majors complete a summer practicum, and, in their fourth year, Business majors enroll in additional electives chosen from Minerva’s course offerings within or outside the major. capstone courses conclude during the fourth year as well.

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